Updated: Oct 3, 2022
The most important thing is to be strategic and intentional with every decision you make — from your logo to your fonts to your voice. A strong brand identity will help you build trust with customers and make you more memorable in a crowded marketplace.
Your logo should be reflective of your company culture and values. It should be timeless, which means avoiding current trends. You want people to still recognize your logo 10 or 20 years down the road. Work with a professional graphic designer to ensure your logo looks polished and perfected.
Sticking with 1-3 colors for your branding makes it infinitely easier for customers to remember you. Plus, it keeps your branding consistent across all mediums including print, web, social media, etc. Do some research on color psychology to ensure you are choosing the right colors for your industry and target market.
Similar to colors, you want to limit yourself to 1-2 fonts for your branding. Any more than that will look cluttered and confused. Be strategic when choosing your fonts—they should compliment each other and work well together. And like your colors, font choice can also be impacted by psychological factors such as age, gender, and income level so do some research before settling on the perfect pair.
Your voice is how you communicate with customers in both written and verbal form. It should be consistent across all platforms and touch points including web copy, blog posts, social media posts, customer service interactions, etc. Define what kind of voice you want customers to associate with your brand—are you fun and sassy or serious and straightforward? No matter what you choose, just make sure it’s consistent!
Your brand identity is what sets your business apart from the competition!